Creamy, highly pigmented formulas let you build the intensity of your shade. "Boss Lady" is a rich cranberry red.

Creamy, highly pigmented formulas that let you build the intensity of your shade. Timeless gives your lips a deep purple-toned mauve.

Creamy, highly pigmented formulas that let you build the intensity of your shade. Iconic gives your lips a deep dusky rose.

Creamy, highly pigmented formulas that let you build the intensity of your shade. Beloved gives your lips a Medium purple-toned mauve.

Creamy, highly pigmented formulas that let you build the intensity of your shade. Goddess gives your lips a Sultry ruby red.

Creamy, highly pigmented formulas that let you build the intensity of your shade. Stand Out gives your lips a Deep Berry.

Creamy, highly pigmented formulas that let you build the intensity of your shade. Dreamer gives your lips a Pink Beige.

Creamy, highly pigmented formulas that let you build the intensity of your shade. Sugar Honey gives your lips a Cool Copper undertone.

Creamy, highly pigmented formulas that let you build the intensity of your shade. Fame gives your lips a Sheer nude peach.

Creamy, highly pigmented formulas that let you build the intensity of your shade. Warrior gives your lips a True red.

Creamy, highly pigmented formulas that let you build the intensity of your shade. Mrs.Sassy gives your lips a Sheer plum.

Creamy, highly pigmented formulas that let you build the intensity of your shade. Trend-Maker gives your lips a Sheer frosted Mauve.